The Service: Bey Moss, a health and wellness brand, wanted to break into the NIL space by partnering with one of the most engaging high school athletes, Mikey Williams, to launch their new line of sea moss products.
Our Approach: Knowing sports commercials have the ability to inspire and uplift we tapped into the emotional essence of the game to touch viewers, so that we could organically integrate Bey Moss’ product.
The Outcome: We concepted, produced and directed a commercial and scripted a heartfelt story arc to drive home the sacrifices, focus and discipline it takes to achieve great success at a high level.
